The role of the Group Secretary

By assuming roles within the NFU and NFU Cymru, our Group Secretaries make meaningful, profitable connections with farmers, growers, and the rural community at large. By representing rural people, sharing expertise and standing up for the countryside, they develop relationships and play a valuable part in sustaining the UK’s agricultural industry. All of which affords more opportunities to introduce potential members to how much NFU Mutual has to offer.

How it works

You’ll combine your duties as a Group Secretary with your work as an Agent. It’s rewarding and satisfying...you’ll make a real difference to the local farming community, all the while identifying and capitalising on opportunities for new business. How? By championing farmers’ interests; communicating union policies and services; recruiting and retaining members for the farming union you represent; arranging meetings and events for local members; and supporting members.

Support and expert backing

What support will I get in my new role? With the help of NFU and NFU Cymru, you’ll become an asset to the farming community, with our supportive, expert network behind you. Our headquarters and regional offices offer expertise, advice and specialist support. Whether you need help with marketing and media, advice from a policy specialist or a chat about membership retention and growth, we’re here to help you.




Relationship development and management

To ensure that your Agency flourishes, you’ll need to ensure first rate customer service at all times. You’ll inspire your team to exceed expectations on a day-to-day basis, though you’ll retain certain key relationships - such as large businesses (commercial and farming) accounts - yourself.

Defining and delivering business strategy

A key part of your role will be mapping out the future activities of your business into a strong plan - the ‘keystone’ for the future growth of your Agency. To succeed you’ll need to articulate these plans well, so that every member of the team is aware of your Agency’s short, medium and long-term objectives, so they can help you plan and deliver them. Commercial acumen and a strong understanding of the industry as a whole will help with this.

Realising sustainable profitable growth

NFU Mutual has enjoyed sustainable success since its inception over a century ago. Why? Because we’re observant, adaptable and committed to meeting the needs of our members. You’ll need to assume these values. By cross selling on life products and risk management services you’ll supplement your general insurance business and, you’ll boost your income delivering better service to your clients.

Managing your team, your budgets and your business

Becoming self-employed is an incredibly exciting proposition, and it comes with new responsibilities. It’s a great opportunity to gain new skills, as you’ll deal with team management, contracts, budgeting and expenses (such as vehicles), plus tax matters (PAYE for your team and tax returns for yourself). Of course, we’ll point you in the right direction, though the final responsibility will need to sit with you, so you’ll need to be prepared to deal with these elements of the business with the support of your accountant and solicitor.

Staff management and development is also a major element of your role. As an employer you'll need to make sure you nurture your team, and ensure that standards - and targets - are met. To help you with this, NFU Mutual provides a Training and Competence scheme and on-going Consultancy support.

Working in a regulated environment

NFU Mutual is authorised by the Prudential Regulation Authority (PRA) and regulated by the Financial Conduct Authority (FCA) and the PRA. This means that as an NFU Mutual Agent you’ll be working in - and managing - a regulated environment. The Agency you operate on NFU Mutual’s behalf is known as an ‘Appointed Representative’, and NFU Mutual takes full legal responsibility for your Agency’s regulatory compliance. However, we will expect you to ensure that you - and your team - work to all relevant regulations and standards of compliance.

For you to be eligible to sell NFU Mutual's range of insurance, you'll need to become an Approved Person (APER) - someone who is approved to perform a controlled function for us, the Appointed Representative. We will help you obtain this status, applying on your behalf to the FCA. During the process we will need to prove that you meet criteria for authorisation (the fit and proper test) and can comply with the standards required in carrying out your controlled function (the Statements of Principle and Code of Practice for Approved Persons).